Before I start my review I feel the need to define the word habit. Habit is an acquired pattern of behavior that has become almost involuntary as a result of frequent repetition. That is the definition of habit directly from the dictionary. The authors definition of habit and mine are vastly different. Now that's not to say I didn't like any parts of the book, but his definition of habit became such a problem and annoyance it brought it down several notches for me.
When it comes to self-help books the author usually provides the reader with notes on experiments that prove why this method works. Well that didn't happen in this book. Everything listed was a theory. This means it hasn't been proven through scientific experiments. This makes the book seem more like a cash grab than proof of theory. Now there were some interesting articles in there like the one about Target tracking our shopping, and the writer writes in a way that makes the book somewhat entertaining. Still it’s not really a self-help book, but more of a self-theory book.
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.