So you have setup your new business venture, how are you now going to market this venture to let the masses out there know what you are offering? This book contains all the tips and even a self-analysis worksheet to get you going.
Setting up a business does not just mean the bringing of an idea to fruition. You need to nurture your business to let people know what your goods/services are about. This book contains all the tips to publicize your business to the right channels whether it is via a website, social media or through other mass media sources such as television or radio. The book also clearly defines what the difference between publicity is and advertising, which a lot of people think means the same thing. At the end of the book there is a self-analysis worksheet which can get you started on the track to publicizing your business.
Although the book is very short, its contents are to the point with real world examples. However, I think that there could have been more examples of both small and big business ventures that applied the tips and were successful.
This book will explain how publicity sets any business, practice or firm apart from its competition by magnifying visibility and providing the credibility that’s lacking in other forms of marketing.
The Power of Publicity for Your Business shares tips and tools to help you jumpstart your own publicity campaign, and strategies for maximizing the effectiveness of your results.
The internet has opened up so many new opportunities for marketing, but at the same time, it vastly expands the number of competitors in any given field. Whether you’re an individual selling crafts, a 100-person company offering a service, or a professional with a firm or practice, your enterprise needs the exposure publicity provides.
Perhaps even more valuable is the credibility you and your business gain with the implied endorsement of the journalist and talk show hosts who turn to you as an authoritative source of information.