The Best Marketing Ideas From San Diego Comic Con 2018
San Diego Comic Con is Swag Heaven. Since San Diego is so close to the Entertainment Industry, we are the perfect target audience for upcoming movies, TV shows, and books. This translates to buckets of free promo stuff. This also means that I get to view heavily financed promotional items and share this knowledge with writers so they can break down the elements to fit their book marketing budgets.
I loved the following 5 marketing ideas:
5) Building an Expectation: When I was walking around the exhibit hall and making a mental checklist of everything I wanted to accomplish, grabbing this year’s Mad Libs was top on my list and that was an a-ha moment. They create a new version, exclusive for San Diego Comic Con aka SDCC, and it has become a tradition for attendees.
4) If It Works, Don’t Break It: People love free stuff and great sales so when you combine those things, there will be a huge line at your checkout counter. Most publishers provided incentives but HarperCollins Publishers won this year for best publisher’s booth. With any purchase, you got your choice of a free totebag AND a free book (you got to select from a list), while supplies lasted. May I present my tote bags…
3) Hilarious and Bold Promo Items: In the spirit of, if you are going to go there, don’t go halfway…
As soon as I saw this bookmark that poked fun at glittering vampires made famous in the Twilight series, I knew I was going to read Fake Blood by Whitney Gardner. They knew their target audience and found a way to connect with vampire fans without getting sued for copyright infringement.
There was plenty of potty humor this year but the boldness award goes to creating a Scratch and Sniff postcard to promote Someone Farted by Bruce Eric Kaplan
I saw these buttons from a distance and I had to have all three. I loved this funny movie and this great marketing idea ensured that I will read Disney's Hocus Pocus & The All New Sequel by A.W. Jantha
2) The Power of Diana: With the recent success of Wonder Woman, anything with her likeness was quickly sold out in the exhibit hall. Businesses tried to divert this attention to real-life women of wonder.
Rad Girls Can: Stories of Bold, Brave, and Brilliant Young Women by Kate Schatz was promoted with inspiring bookmarks for the next generation.
That's What She Said: Wise Words from Influential Women by Kimothy Joy won me over with these postcards of quotes by inspiring women that can be downloaded for free. Get them now!
1) Your Promo Item Becomes Profitable: On rare occasions, a promo item can become so popular that within an hour, they are being sold online. This was the case with this year’s infamous promo item for Deadpool. Take a look at this image and guess what it is…
Did you guess that it’s a toilet seat sheet? People were taking these items from bathroom stalls by the handfuls and selling them online. I even saw people tracking down janitorial staff trying to get more. Deadpool didn’t even need to market themselves and they still came out winners with their outside the box marketing ideas/
Hopefully this list will help inspire you to be creative with your next marketing campaign.
Aspiring romance / young adult author Jessie lives in Oregon and writes to avoid the rain. She only feels compelled to kill her characters when she starts a new diet and if she hates the ending of a TV episode. Sometimes she’ll rewrite it to give everyone a happily ever after. Currently Jessie is an unpublished author but she works tirelessly to removed two letters – un – from that word. You can find Jessie blogging about romance books, comic con, movies and tv shows.