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• A self-published indie author?
• A marketing professional?
• Anyone else who needs to know how to market or sell on Amazon’s website?
Whether you’re a self-published indie author, a marketing pro, or anyone else who needs to market or sell on Amazon’s website, good reviews are essential. More than ever before, good reviews are an indispensable part of marketing any product you want to sell on Amazon. Indeed, for many self-published authors and other small sellers, good reviews may be their only marketing edge.
Written by an author who is himself an active Amazon reviewer, this book gives you an insider's knowledge of how the top reviewers on Amazon think and operate.
Based on both psychological science and thousands of hours of conversation with some of Amazon’s top reviewers, How to Get Good Reviews on Amazon: A Guide for Independent Authors & Sellers takes you behind the scenes and reveals a world that few authors, sellers, or even professional marketers understand: the complex reviewing subculture on Amazon’s website. It’s a world that many reviewers themselves only half-jokingly refer to as “The Amazon Jungle”.
This book not only shows you step by step exactly what to say and do to get good reviews – it also takes you inside the reviewers’ heads so you can see for yourself why this approach works. It gives you the understanding you need to create a truly professional marketing campaign to get your work reviewed.
Just as importantly, this book explains what not to do when marketing or selling on Amazon. It identifies the most common mistakes that authors, marketers, and other sellers make, and tells you which parts of the jungle are virtual minefields. For self-published indie authors and anyone else with a product to market or sell on Amazon’s website, this book is your complete guide to the Amazon Jungle: to maximizing your chance of getting the reviews you need for your work to sell on Amazon.
How to Get Good Reviews on Amazon: A Guide for Independent Authors & Sellers includes:
• A simple, four-part formula for writing emails that get your work reviewed.
• Three things never to say when communicating with reviewers!
• How to pick reviewers who are more likely to give you a good review.
• How to reduce the chance that a reviewer you contact will give your work a bad review – even if they don’t like what you’re selling!
• How people get caught out when receiving reviews from friends and family.
So whether you're a marketing guru, independent author who’s just self-publishing your latest masterpiece, or simply running a business, this book is for you.
If you want to sell on Amazon, this is the book that will teach you how to talk to an Amazon reviewer in a way that will lead them to respect you as a professional and see you as the kind of seller they actually want to help.