Marsha Friedman is a public relations expert with 25 years’ experience developing publicity strategies for celebrities, corporations and media newcomers alike. Using the proprietary system she created as founder and CEO of EMSI Public Relations, an award-winning national agency, she secures thousands of top-tier media placements annually for her clients.
This book will explain how publicity sets any business, practice or firm apart from its competition by magnifying visibility and providing the credibility that’s lacking in other forms of marketing.
The Power of Publicity for Your Business shares tips and tools to help you jumpstart your own publicity campaign, and strategies for maximizing the effectiveness of your results.
The internet has opened up so many new opportunities for marketing, but at the same time, it vastly expands the number of competitors in any given field. Whether you’re an individual selling crafts, a 100-person company offering a service, or a professional with a firm or practice, your enterprise needs the exposure publicity provides.
Perhaps even more valuable is the credibility you and your business gain with the implied endorsement of the journalist and talk show hosts who turn to you as an authoritative source of information.