Author: John Berglund

John Berglund began his career as the chief county prosecutor at age 24 and then transitioned into a lobbyist and trade-association executive. Another career shift led him to being voted the bowling industry’s most influential person for a decade. He followed his passion for chemistry, which he studied in college, and left the “rat race” for his Caribbean perfumery in St. Martin. Berglund lives with his wife of more than 30 years, Cyndi, who has significantly contributed to his dream job in paradise. The couple has two grown children.

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A Beach Less Traveled

A Beach Less Traveled
  • Stars
  • Number: 9781937110314
  • Release: 2012-09-01
  • Author: John Berglund
  • Genre: Mainstream
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  • Publisher: Emerald Book Company
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The remarkable story of a happily married couple who abandoned the corporate rat race to open a perfumery and create their own custom lines of fragrances in the French Caribbean

What originated in a family vacation on the beach eventually became an unlikely but thriving business--a perfumery on the French-Dutch island of Saint Martin. Though he chose a career in law, John Berglund's passion lay in the chemistry sets of his youth and his lifelong fascination with perfume. Berglund eventually built a full-fledged lab in the basement of his home in Atlanta, where he spent countless hours of free time experimenting with new concoctions. He began to dream of opening a perfumery in a tranquil island paradise and ultimately set out to make it happen--no matter what.

Berglund's account of his Caribbean adventure is a fun-filled, factual tale of conflicts, contrasts, and celebrations. As he and his wife, Cyndi, embed themselves in the eccentric French-side community of Grand Case, they learn incredible lessons about business, success, and themselves. Their story may just inspire others, too, to follow in their footsteps, trading business casual attire for a pair of shorts and flip-flops.