My name is Charles Duhigg, and I'm a reporter for The New York Times. I'm also the author of a forthcoming book from Random House, The Power of Habit, about the science of habit formation in our lives, companies and societies.
I've worked at the Times since 2006. I'm currently working on a series about Apple named "The iEconomy," and before that, I contributed to other series, including "Golden Opportunities" (which received the George Polk Award, the Sidney Hillman Award and a Deadline Award), "The Reckoning," (which won the Loeb and was a finalist for the Pulitzer Prize), and "Toxic Waters," (which received The Scripps Howard National Journalism Award, the Investigative Reporters and Editors' Medal, the National Academies' reporting award and others.)
I'm a native of New Mexico and I studied history at Yale and received an MBA from Harvard Business School. Before becoming a journalist, I worked in private equity and - for one terrifying day - was a bike messenger in San Francisco. I have appeared on This American Life, N.P.R., The Newshour with Jim Lehrer, and Frontline.
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.