Author: Canan Yetmen

I am an independent architectural writer based in Austin, Texas. I have more than 16 years of experience working in communications and marketing for the architecture profession and have made it my own business since 2001. I am fortunate to work with exceptional architects all around the country and to have the opportunity to learn something new about the built environment every single day.

I am formerly Publisher of Texas Architect magazine, where I was responsible for its marketing and business management as well as the public outreach and communications efforts of the Texas Society of Architects. For six years I was also responsible for the TSA Design Awards program.

I received a Bachelor’s degree in English from the University of Texas and began my career working as an Editorial Assistant for Prestel Books in Munich, Germany. After returning to these shores I worked as a freelance German translator and book researcher focusing on art history and architecture texts. My first book, The Owner’s Dilemma, co-written with Barbara Bryson FAIA, was released in July 2010.

Library

The Owner's Dilemma - Driving Success and Innovation in the Design and Construction Industry

The Owner's Dilemma
  • Number: 9780984084678
  • Release: 2010-07-01
  • Authors: Barbara White Bryson, Canan Yetmen
  • Genre: Mainstream
  • Tags: Non-fiction
  • Publisher: Greenway Communications
  • Buy Now

The design and construction industry is one of the most inefficient on the planet, wasting billions of dollars a year of public and private owners' money. Architects, engineers, builders, and developers have struggled in this environment for years. Architects are commoditized, and contractors struggle with the same risk they have carried for centuries; critical design information is withheld until the submittal process; no practical risk management instrument has been developed; and buildings are still created one brick at a time. Owners have played their part in this inefficiency. Some continue to believe in the value myth of competitive bidding, sentencing themselves to be eternally locked in inefficient processes. But it is owners who can impact the industry most deliberately and aggressively. It is owners who can drive innovation on their projects and create profound change in the industry. In fact, it is owners who are uniquely positioned to innovate. By planning the design and delivery process, becoming team leaders, collaborating deeply throughout the industry, and applying key elements documented in The Owner's Dilemma, owners can summon meaningful and lasting change. The Owner's Dilemma explores how best to use the power of the owner and how that power can recreate the building industry.


Book Library

  • The Owner's Dilemma The Owner's Dilemma